gather round kids and sit up in front of the speaker that talks back to you

More British kids are using a smart speaker now. Quite a lot more.

Hi, I’m Lee 👋 and you’re reading Wakeword, a newsletter all about the (I used to change the adjective here but I’m going to stop now) bit where the news, voice-controlled devices and artificial intelligence collide.

If you’re enjoying it, and/or you know someone else who might, why not get them to sign up?

Oh no. I’m sorry. It’s been a very long time since one of these went out.

There’s genuinely six or seven drafts stacking up of editions of this newsletter, and they’re all VERY OUT OF DATE now.

Have you heard of a little* British media regulator called Ofcom? As well as hilariously scolding soft-porn channels for being too raunchy, they do research into how people interact with the media.

Their latest Children’s Media Use and Attitudes (CMUaA?) is out and this infographic is inteeeeresting:

Image: Ofcom. Obviously. Children’s use of smart speakers, 2018: 15% 2019: 27%. Children’s use of radios, 2018: 26% 2019: 22%, Children’s use of smart TVs, 2018: 61% 2019: 67%.

That’s the percentage of children using smart speakers nearly doubling in the space of a year. Radio, maybe unsurprisingly when you look at the smart speaker stats, is slightly down.

So for the first time, they’re being more widely used by children than radios, which for someone who grew up listening to BBC Radio 1’s Sunday Surgery on my bedside radio is pretty weird to understand.

Right - put EVERYTHING on the speakers, yeah? Not so fast. Here’s what Ofcom’s report says about how they’re used:

Despite these significant increases in use, our qualitative Media Lives research shows that children do not appear to use smart speakers in any sort of structured way. Instead, they are using them for fun or on an ad-hoc basis. For example, Suzy, aged nine, said her mum barely used their Alexa speaker, and that she used it from time to time, either to “tell her jokes” or to help her with one-off questions she had during homework, such as checking the spelling of a word or times tables.

So get the content (hate that word) on there, but make sure children (and everyone) have a reason to use it - and make it easy to use. The team that developed the BBC Kids Alexa skill have a great step-by-step guide all about that.

Some stuff I’ve spotted

  • The Telegraph seems to have changed its mind on its voice news product. Two flash briefings a day still, but the real target appears to be WhatsApp users because they’ll send it to you that way - then send you links to the articles mentioned in the briefing (I think this is the cleverest bit).

  • Microcasts are where it’s going to be at in 2020, maybe as part of something interactive or maybe standalone. This is US radio station WBUR’s first one: Morning Conditions. It makes me wonder where we can eventually go with our BBC News flash briefing…

Well that’s it for now.

I’m @lmcly on Twitter and you can hear me occasionally on smart speakers by saying Give me BBC News or having BBC News in your flash/news briefing playlist.



(*not really little, the main one)

Doing something new

Say hello to an interactive BBC News

Hi, you’re reading Wakeword, a newsletter all about the interactive(!) bit where the news, voice-controlled devices and artificial intelligence collide.

If you’re enjoying it, and/or you know someone else who might, why not get them to sign up?


Radio silent for a long time, but I’m bringing some exciting short-but-sweet news.

After months of work by my team (and much more work by others), we’ve launched BBC interactive voice news for smart speakers - starting out with devices using Amazon Alexa.

It’s the UK’s first interactive voice news service, where you can ask your smart device to skip stories or ask for more information on others.

Try it out by saying “Alexa, give me BBC News”.

The past few days have been big for us because everyone else is finally getting to know what we’ve been up to for so long while we fine-tuned how it worked.

It was also fun because one of our journalists brought in these homemade smart speaker cupcakes to tide us over on Tuesday morning.

Here’s the rest of the BBC’s official press release - but, honestly, you’ll get more from just diving in and giving it a go if you can:

With more people using smart speakers than ever before, the BBC is reinventing the way it delivers news on voice devices. Today the BBC is launching the UK’s first interactive voice news service, to help people navigate a complex and ever changing news agenda and get closer to the stories that matter to them. 

People who use smart speakers can now skip ahead to the stories they have time for, and find out more about the stories that grab their attention by saying ‘Give me BBC News’ to an Alexa-enabled device. They’ll also be able to access additional content from a range of sources, including:

• Specialist pieces: Reporting, interviews and features from BBC News’ many specialist reporters and correspondents who add new angles on the day’s emerging stories

• Flexible bulletins: Listeners can get news bulletins at a time and length that suits them – not restricted by the BBC’s schedules, and can explore longer interviews or stories that are forced to make way for breaking news

• The BBC archive: Where relevant, clips and interviews from the BBC’s vast radio archive will supplement current stories, providing invaluable context and voices from the past

While the BBC’s traditional bulletins might only have time to play a short clip of a speech in the House of Commons, people who use smart speakers who’d like more detail on the story can now decide to listen to the speech in full. As well as this, listeners could also take a trip down memory lane with the BBC archives and delve into past interviews from stars currently in the news agenda.

I’ll be back soon, when I want to talk one of the things I’m finding most exciting about working on a voice news service - how we can change up our language and move away from how journalists are expected to talk.



⚒ Controlling the means of DISTRIBUTION

I'm three weeks late and what is this?

Hi, you’re reading Wakeword, a newsletter all about the distinct bit where the news, voice-controlled devices and artificial intelligence collide.

If you’re enjoying it, and/or you know someone else who might, why not get them to sign up?

So it’s been a WHILE. I’m pretty sure the last email started that way too.

Let’s think of Wakeword as more of a sporadic email that goes out when I’ve thought of anything interesting to say.

It’s just been the Voice 2019 conference over in the US of A. I didn’t go because I work at the coal face, shovelling news into the UK’s smart speakers, but a few of the people who work in my overall division (BBC Voice and AI) went along.

They talked about some of the BBC’s big voice tech successes including the BBC Kids app which won a Webby and our experiment with covering the latest Indian election on Google Assistant.

One of the panels that I found interesting was all about how public media broadcasters are responding to smart speakers/devices.

It’s worth a watch over on YouTube.

PSBs are in a weird place right now because traditionally they control their own distribution, save for having a contractor actually keep the transmitter masts from rusting over and falling down.

But it’s Amazon, Google and Apple who are the gatekeepers to (shudders at the word) content if you want to reach people over smart speakers and it has some worried.

What if your content gets chopped into bits and the meaning gets changed? What if you get put alongside someone else’s material that is wildly different to your own? Would people even realise that it’s your providing that news story?

The PSBs are seemingly the first to notice, and probably the only ones with another clout to do something about it.

Link to this page with no comment.

The latest listening figures for UK radio were released this week.

One of the lines that the UK papers and industry sources are running with is that smart speakers have helped to pull listeners away from BBC stations to commercial radio.

me, working on a bbc smart speaker service:

Homer Collar GIF - Homer Collar Tug GIFs

First thing to say. Numbers go up and down. But second thing, it does look like there’s been quite a jump in reach for Online/Apps over the past six months or so.


While that’s most likely to be smart speakers, it could also be apps like BBC Sounds.

And it’s not a zero-sum game, people don’t automatically head for commercial radio because smart speaker. It’s really just equaling the playing field when there’s no such thing as keeping your radio tuned to one station, whether that’s commercial, BBC, community or local, and never changing it again.

It’s another reminder that in Voice searches, there’s only one winner - the service that gets given to you by your device.


  • I got added to this Twitter list of people working in smart audio, which is kind but they’ll have to put up with a lot of Eurovision tweets in about nine months There’s some interesting people talking in there.

  • Newsreaders, we’re human after all. My personal take on this is that I’ve been suffering from London’s pollen/pollution when it comes to reading bulletins recently and my nose sounds very blocked all the time. So sorry about that.

  • ★★☆☆☆ So much public love still for the flash briefings I work on. It’s worth pointing out that none of the UK broadcasters’ flash briefings do particularly well in Alexa Store feedback - and that public ratings tend to be self-selecting leading to feedback coming from one extreme or the other. My DMs are open if you have specific things you REALLY HATE about them and I’ll get what you’re saying to the right people.

  • 🚷 voice tech companies: we’re probably not having humans listen in
    media: yeah, you’re most probably listening in
    apple and google: ok, we’re going to stop as many people listening in now

Lots of love - keep an ear open in August 🤞.


Who's got a smart speaker in the UK?

Oh - there are charts

Hi, you’re reading Wakeword, a newsletter all about the difficult bit where the news, voice-controlled devices and artificial intelligence collide.

If you’re enjoying it, and/or you know someone else who might, why not get them to sign up?

Let’s start with an easy answer.

I’ve got a smart speaker! But who else?

A good place to start is Rajar, the body which provides radio listening figures, because it’s also been branching out into research into how people are listening to digital audio too.

64% of all listening done on a Voice Activated Speaker such as an Amazon Echo, Google Home or Sonos 1 is to Live Radio. On Demand Music has a share of 34%, Podcasting 2% and Audiobooks 1%.

MIDAS Spring 2019

Rajar puts out a briefing every quarter, but I've tried to tidy up the data a little bit using Datawrapper.

Here are the figures for how all radio/music/audio listening is shared out by device.

So as you can see, smart speakers (Voice activated Speakers) don’t seem to be setting on fire just yet when it comes to the panel that Rajar asked about radio and audio listening.

Just a 4% share, with AM/FM Radio and DAB Radio pulling in around half of all listening right now.

But you might have spotted that smartphones among the younger generations are on the way up, overtaking both forms of radio.

Smart speakers are doing better with 15-24s and 35-54s. The second age range makes sense because they can still be seen as fairly early adopter - especially some of the pricier models.

Here’s what people with a smart speaker actually listen to using them.

Live radio is way out in front for everyone but, for 15-24s it’s on demand music like Spotify, Apple Music or Amazon Music that’s taking the lion’s share.

Audiobooks and Podcasts are faring better with, I hate saying this, millennials too.

Anecdotally, I can see why live radio is doing better overall.

In my experience, using a smart speaker in the kitchen, live radio is by its nature easy to tune in and out from, as is on demand music.

The figures don’t seem to quite back me up… but I wonder if it’s a sample size thing?

Maybe there’s a trick being missed by the manufacturers to let people take whatever they’re listening to while they do something in the kitchen onwards with them.

Why start listening to a three-hour long on-demand radio programme if you know what you need to do will only take half an hour?

Spotify are probably doing this best right now with Spotify Connect - but I see no reason why Amazon and Google couldn’t be doing more with this.


🙅‍♂️ Reasons why people don’t own a smart speaker: worried about hackers, worried about people listening and cost says

🕵️‍♀️ Another privacy tale: Um… Amazon’s keeping at least some of what you say to Alexa forever as transcripts. Hope that’s OK with you?!


📧 Ooof - taken down a notch from Silicon Valley unicorn-esque darlings all by a tiny pixel. Buzzy and exclusive email app Superhuman has u-turned on how it uses tracking pixels in the emails its users send.

🚘 Dozens of people follow Google Maps detour in US; get stuck in field. This kind of thing has happened in Cumbria, where I’m from, before:

📚 A timely reminder that you don’t own a lot of the digital things you buy, as Microsoft shuts down its eBook store and revokes access to all the books bought from it.

Other things

🎧 Listen to this! It’s a BBC Sounds podcast about switching off social media for a week to see what happens. I know this kind of thing’s been done before but it looks to be the first of many which will be interesting to see develop. Adam Buxton’s on the first one.

🎧 …and this too! Why’d You Push That Button from Vox is one of the top podcasts right now for understanding how modern tech and social media are changing the rules of human interaction. Their three part series about death online has been great.

📱 No love lost for Jony Ive as he leaves Apple, from Vice, because he designed products that are irreparable and destined for the scrapheap.

BYE <3

One month of voice news

Three: what I've been doing in a central London basement(?)

Hi, you’re reading Wakeword, a newsletter all about the angular bit where the news, voice-controlled devices and artificial intelligence collide.

If you’re enjoying it, and/or you know someone else who might, why not get them to sign up?


Another week and it marks one whole month since the place I work, BBC News, decided to change how it does news for smart speakers.

Here’s an example of just one of those news briefings from the night of the BBC’s Conservative leadership debate.

I won’t sugar coat it, there’s not been a huge amount of positive feedback that you can see publicly. We’ve have been getting our own feedback from people who’ve emailed which has been much more varied and constructive.

We made changes during the first few weeks to take in some of that like tweaking how our background music sounds - and not always automatically using two people in a briefing, which had become a bit of the norm.

It’s worth knowing that something already existed as our flash briefing before our brand new style came along (in fact, there’s been a few different versions of our flash briefing coming from different radio station’s bulletins over the years) so bear that in mind people’s expectations if you’re adapting an old format - or choosing to do something completely new.

Other flash briefings are available of course, but hopefully you’ll give ours at least a try.


⚰️ What happens when your robotic home assistant, which you’ve grown to maybe even love, dies?

🎫 Maybe there will always be a future for paper tickets if we’re having to protest against our governments?

📈 Someone’s made a Twitter account helping people to understand my data/science journalism pet hate: when journalists mix up relative risk with absolute risk.

🇮🇸 How do I afford a trip to notoriously expensive, but lovely, Iceland - by mining for crypto in the sub-zero temperatures, of course!

One more thing

You love to see this article about why we all hate to see it

Two more thing

This one has gone out so late that I ended up picking up a new pair of sunglasses that promise to replace your headphones. They feel just a bit magic because you can hear what you’re listening to and barely anyone else can.

If you get tempted as well my advice is try them on for more than a few minutes first as they didn’t quite fit my nose properly (I got some sticky pads online to make them more snug) and, also, that they don’t work as well dealing with podcasts when you’re outdoors. You might have to crank up the volume for This American Life.

BYE <3

Loading more posts…